Market Analysis and Product Positioning

If you spend any time with start-ups, you see that their #1 problem is sales and marketing.  Sales is probably the most important part of a business, but marketing makes the first impression.  If you don’t send the right message from the beginning, you set yourself up for failure.

The core of my business plan writing process is competitive analysis and product positioning.  Even if you don’t need a business plan, you too can benefit from these services.

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